![]() ![]() Nevsky is a test for our team that is launching a project in Finland, a test of a new format for the entire company. This is the most powerful traffic that we are not yet able to serve. If we can rebuild, we will quickly begin to scale in the center of St. This is a very powerful challenge for us and breaking the whole system. We set a goal: 80% of the guests in the hall should be served in 1 minute. With a favorable development, there is a chance to go to 0 in September.ģ)We held a general meeting with a 2-hour presentation for employees. Our Pizzeria was built without attracting investors. The break-even point, taking into account depreciation, is 5 million rubles. Revenue in June in this scenario will be 2 million rubles. We expected a better result, but it is not bad for the modest traffic and lack of tourists. ![]() Results of the first week of operation of the pizzeria on Nevsky Prospekt 54:ġ)The average restaurant check is 356 rub, 747 orders (takeaway shop).Ģ)Revenue is 272 thousand. And this is exactly what fills me with excitement. ![]() There is some non-trivial work waiting for us ahead. According to our "plan 333," we should be filing for an IPO in 2024. Some call us Pizza Geeks, others say Robin Hoods, but we call ourselves Dodo. So, we’ve found a way to make the best pizza, make it affordable and deliver it within 25 minutes. So, celebrating your 10th anniversary is fine, but I look forward to Dodo's next move. We’re in love with two things: Pizza and Tech. Because, unlike your past, your future can be changed and improved (or can be made worse). We live in "now" - and in "tomorrow." It's all that matters. But even if you find wins and successes in your past, so what? Nobody cares about your previous achievements. If all you find is mistakes and failures, brooding over them will only make things worse. Life has taught me that there is no point in thinking about the past much. So I must have something to say on our 10th anniversary, right? I not only witnessed it but also lived it. In 2021, it's a massive foodservice group operating more than 700 units in 14 countries. In real life, it’s not that easy to make up your mind and decide which location is the best for a pizza delivery, since you have to take into account way too many factors. In 2011, it was just one small pizza delivery (AKA "dark kitchen") in the middle of nowhere. Since, you know, I was there from the very beginning and have seen it all. □ I thought I'd write something sentimental on the subject. ![]()
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